Tuesday, June 7, 2011

Lava a modern day mobile phone

Mobile phones are today everybody's necessity. The ease of communication and convenience of mobility have been the primary factors behind the success of the mobile phone industry in India. With greater technological advancements and up gradations, Cell phones have evolved over time. The basic functionality of a cell phone is no more restricted to making and receiving calls. It has extended much beyond this. Clicking pictures, listening music, sending messages and connecting to the Internet are some of the few uses that a mobile phones device is put to use today.

With an ever-growing demand, there are immense opportunities for phone manufacturers in India. There are numerous companies other than the most renowned global brands, which are manufacturing and selling discount phones in the market. At competitive prices and equally good features, these mobile handsets are in a huge demand today. One such company is Lava.

Lava is a new company in this sector. It has started to capture a mass section of the society by offering cheaper mobile handsets, that are considerably cheaper than most other rivals in this industry. There are various lava phones and models in the market suiting different pocket sizes literally and it terms of monetary value as well.

Lava mobile phones are packed with a variety of modern day features such as color screens, inbuilt memory and expandable memory, Internet and connectivity facilities such as GPRS, e-mailing and EDGE. There are various other usable and interesting features in these handsets such as dual sim option, chatting application, FM and music player, camera, games, Bluetooth connectivity and many more modern day features. To make things short, lava mobile handsets come equipped with many ultra and modern day features that are wanted by the people today.

The unique selling preposition of Lava is their amazingly low prices for the excellent quality products. The company tries to cut maximum costs without affecting the quality of its products. This the reason why this company is doing considerably well in the entry level market as well as medium range phones. Mobile handset manufacturers are now trying to compete with each other by slashing down their prices and making their handsets available to a mass section of the population. In addition, they are trying to compete through their camera mobile phones by raising their clarity, music player effectiveness and trying to incorporate various other unique features in their handsets.

A mobile phone today is not just a device, it is a complete set of different useful functionalities essential everyday in one's life.