Limca launches win Samsung Galaxy Tab contest

Coca-Cola India has announced the launch of its innovative "Limca Do Pal Tazagi – Har Ghante Touch Pad" consumer initiative across the country.  The national initiative aims to offer consumers a chance to refresh themselves via the latest in technology, i.e., touchpad phones – which bring together mobile and internet platforms

A computer generated lucky draw would provide consumers with an opportunity to win up to 10 Samsung Galaxy Tabs (samsung mobile phones) every day from 17th August – 30th September, 2011. The initiative is applicable to 200ml, 300ml  and 330 ml returnable glass bottles (RGB) and also on 500 ml, 600 ml 1.25, 1.5, 2 & 2.25 liters PET bottles of Limca.

To participate in the initiative, consumers just need to SMS ‘LIMCA’ followed by a nine digit unique code to 07738383838 from their GSM / CDMA mobile phone. Additionally consumers also have the option to Call 0-77 38 38 38 38 and register their code through an Interactive Voice Response System (IVRS).

The initiative has been conceptualized by Ogilvy & Mather, is being launched across 16 states across the country to leverage the popularity of digital media such as Tablets, mobile phones (Both GSM & CDMA & IVRS), internet amongst today's consumers across the country.